New Business Development
Navigating New Business Opportunities
We empower you to innovate and grow in dynamic markets with a comprehensive suite of offerings designed to support every stage of your new business creation.
Market Analysis & Opportunity Identification
Rapid Validation & Prototyping
Go-to-Market Strategy, Execution & Scaling
Skills Development & Training
With Venture Clienting, you gain access to external innovation through strategic partnerships, integrating cutting-edge solutions into your business quickly and effectively. Finally, Strategic Investments like Corporate Venture Capital provide opportunities for direct involvement in disruptive technologies, unlocking high returns and early market positioning.
Together, we navigate various pathways to successfully launch new business initiatives and achieve market success. Starting with Internal Product Development, we leverage established processes to bring market-ready solutions to life, enhancing existing offerings with proven methodologies. Moving beyond internal efforts, Corporate Venture Building fosters collaboration, accelerating the creation of joint startups and the development of new business models.
Amid the rise of disruptive technologies and evolving customer needs, now is the perfect time to act. Together, we will develop the right strategy and implement it effectively, enabling you to not only adapt but actively shape the markets of the future.
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Selected
Projects
Explore our highlighted projects showcasing how we turn innovative ideas into thriving businesses and drive growth with strategic expertise.
Building LabV: Launching NETZSCH's First Recurring Revenue Business Model Through a Pioneering Lab Data Platform
In partnership with NETZSCH, we successfully developed LabV, a joint venture and pioneering lab data platform, with the first recurring revenue (ARR) business model for NETZSCH. Our strategic efforts in building this venture included:
- Market Research & Strategy: Conducting market analysis to identify key opportunities, customers, and cooperation partners.
- Venture Conceptualization: Collaborating with NETZSCH to conceptualize and design the LabV platform, ensuring it meets the needs of modern testing laboratories.
- Technology Integration: Implementing cutting-edge digital data acquisition and real-time analysis technologies to enhance the platform’s capabilities.
- Product Development & Testing: Overseeing the development process, including testing phases to ensure the platform's efficiency and reliability.
- Go-to-Market Planning: Creating detailed roadmaps and strategic plans for the successful market launch and adoption of LabV.
- Sales & Customer Acquisition: Developing and executing effective sales strategies, generating leads, acquiring pilot customers, and transforming them into ARR contracts to ensure sustained growth.
Transforming Polymer Distribution: Developing a Comprehensive Digital Commerce Platform for Meraxis
We partnered with Meraxis to revolutionize the polymer distribution industry by developing an end-to-end material commerce platform. Our strategic efforts included:
- Market Analysis: Conducting comprehensive market research to understand the specific needs and pain points of Meraxis customers in the polymer industry.
- Platform Development: Designing and implementing a robust digital platform that integrates data-based material selection with digital sales, catering to both prime and recycled polymer products.
- Transparency & Efficiency: Enhancing transparency in the supply chain and creating efficient sales processes to streamline operations for Meraxis and its customers.
- Sustainability Focus: Incorporating sustainable practices into the platform, supporting the circular economy by promoting the use of recycled materials.
Beyond Core Competencies: Shaping the Future of VOSS Automotive Through a Dedicated Innovation Unit
We supported VOSS Automotive in establishing a new innovation unit aimed at enhancing its competitiveness in future growth and innovation fields beyond its core business. Key tasks included:
- Building, aligning, and implementing a new innovation unit to explore growth areas outside of VOSS Automotive's core business.
- Strategically positioning a new unit in Aachen, Germany, to complement the company’s existing core operations.
- Identifying and creatively developing new innovation projects addressing future challenges in application areas such as life sciences, construction, and manufacturing.
- Creating an attractive organization to recruit and integrate new talent into various development projects.
- Executing development projects to validate ideas early, in terms of technology, market potential, and business models.
- Spinning off successful units to position them as independent entities in the market.
Key Benefits:
- An independent organization focused on executing disruptive innovations outside VOSS Automotive’s core operations.
- Early testing and validation of innovations, ensuring market readiness.
- Creation of new growth projects to secure the future of VOSS Automotive in emerging industries.
Strategic Market Entry and Growth: Establishing Tembo Paper for Long-Term Success
Our strategic approach enabled Tembo Group to effectively establish Tembo Paper in a new market, positioning them for long-term growth and success:
- Digital Transformation Insight: Providing a comprehensive understanding of digital transformation and its impact on new business opportunities.
- Organizational Setup: Formulating an effective organizational setup and corporate incubation strategy for the new subsidiary.
- Technical Use Cases: Developing and prioritizing technical use cases to finalize the new production line.
- Structured Implementation: Creating detailed roadmaps and work packages to ensure a structured and efficient implementation process.
Transforming Business Growth: Creating the Industry 4.0 Demo Factory with MESS for Advanced Capability Building and Digital Evolution
In collaboration with MESS, we developed the Industry 4.0 Demo Factory, a cutting-edge facility recognized as a lighthouse project by the World Economic Forum. Our strategic initiatives enabled the creation of a premier capability-building center, driving modernization and growth in the Turkish industry:
- Digital Transformation Expertise: Providing in-depth insights into digital transformation and its potential for new business opportunities.
- Capability Building in Industry 4.0 & AI: Enhancing skills and knowledge in advanced technologies, preparing the workforce for the future of manufacturing.
- Advanced Technology Integration: Implementing leading Industry 4.0 technologies to boost operational efficiency and improve traceability.
- Comprehensive Deployment: Designing detailed roadmaps and actionable plans to ensure seamless and effective implementation.
Through our collaboration, MESS now operates a leading training facility, annually enhancing the skills of thousands of employees, reducing quality costs, and fostering growth in a globally competitive environment.
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