Innovation Run - Successfully Navigating Uncharted Territory

Anne Loos
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Competence-based diversification enables companies to respond to the rapid changes in markets and technologies by leveraging their existing strengths to strategically expand into new business areas. By utilizing your core competencies, you can minimize risks, enter new markets, and strengthen your competitive position. This approach positions you as an innovator and ensures long-term success.

Competence-based diversification has the potential to future-proof your organization and unlock new growth opportunities - Creating a Stable and Innovative Future.

Join our Diversification Lab to receive a tailored roadmap for future-proof business growth.

What you get: Growth Beyond the Core Business

Your benefits from the consortium project at a glance:

  • Develop an Individual Diversification Strategy
    Create a tailored strategy for systematically expanding into new business fields.
  • Identify Future Markets with High Potential
    Discover industry-specific growth opportunities through in-depth market and technology analyses.
  • Strategic Assessment of Your Competencies
    Receive a personalized competency analysis to determine where your strengths can be optimally applied.
  • Targeted Matching with Relevant Growth Areas
    Compare your internal potential with the requirements of new markets to create sustainable competitive advantages.
  • AI-Powered Analyses for Data-Driven Decisions
    Leverage modern AI tools to implement your diversification strategy.
  • Exchange Experiences with Other Companies
    Connect with decision-makers from various industries and benefit from proven success strategies.

Project Outline

Identify Sustainable Growth Strategies for Your Company

Training

In the two-day training "Diversification Essentials", you will gain practical methods for identifying and evaluating new business areas based on your existing competencies. You will learn how to quickly identify and validate new markets and develop adaptable business models.

Diversification Lab

In the Diversification Lab, we systematically analyze industry-specific diversification potential through market and technology scouting. You will gain well-founded decision-making frameworks for tapping into new growth areas and validating potential business opportunities to minimize risks.

Bilateral Company Workshop

In the bilateral company workshop, we work with you to carry out an individual analysis of your company's competencies and compare these with the requirements of future markets.

AI Support

With our AI agent VINCENT, we support you in the structured implementation of your diversification strategy. AI-powered analyses help precisely identify market opportunities, accelerate decision-making processes, and efficiently develop digital solutions.

By participating in the consortium project, you will develop a customized diversification strategy, efficiently validate new business ideas, and benefit from the exchange of experiences with other companies. Using proven methodologies, AI-driven analyses, and practical testing, you will ensure that your innovation initiatives are successfully and sustainably implemented.

Innovation Run - Successfully Navigating Uncharted Territory

Anne Loos

Executive Director
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Dealing with Technological Change

Addressing through Competency-Based Diversification

Achieving Profitability & Growth Objectives

Identifying and evaluating new growth and technology commercialization opportunities across various industries

Competence-Based Diversification

Market- and technology-driven prioritization of application fields for targeted diversification to achieve strategic objectives

Systematic Analysis, Selection & Implementation

Identification of potential application fields, analysis of core competencies, and evaluation based on jointly defined objectives

Target group

The consortium project is ideal for mid-sized and large companies looking to strategically secure their growth and expand into new business areas. It is particularly relevant for companies in mechanical engineering, chemicals, automotive, and construction industries, that aim to leverage their core competencies to enter new markets.

"Our industry respects no tradition. It only respects innovation."
~ Satya Nadella, CEO of Microsoft

Participation Conditions Consortium Project

Project Start: July 1, 2025

Project End: November 13, 2025

Costs: € 15,000 per Company

Innovation Run - Successfully Navigating Uncharted Territory

Anne Loos

Executive Director
Schedule a MeetingSchedule a Meeting

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Your Project Team

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Anne Loos
Anne Loos
Anne Loos

Anne Loos

Executive Director
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Antonela Germek
Antonela Germek
Antonela Germek

Antonela Germek

Head of Innovation Excellence
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Marc Schickhaus
Marc Schickhaus
Marc Schickhaus

Marc Schickhaus

Innovation Manager
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Toni Drescher
Toni Drescher
Toni Drescher

Toni Drescher

CEO