Innovation Run - Successfully Navigating Uncharted Territory

Competence-based diversification enables companies to respond to the rapid changes in markets and technologies by leveraging their existing strengths to strategically expand into new business areas. By utilizing your core competencies, you can minimize risks, enter new markets, and strengthen your competitive position. This approach positions you as an innovator and ensures long-term success.
Competence-based diversification has the potential to future-proof your organization and unlock new growth opportunities - Creating a Stable and Innovative Future.
Join our Diversification Lab to receive a tailored roadmap for future-proof business growth.
What you get: Growth Beyond the Core Business
Your benefits from the consortium project at a glance:
- Develop an Individual Diversification Strategy
Create a tailored strategy for systematically expanding into new business fields. - Identify Future Markets with High Potential
Discover industry-specific growth opportunities through in-depth market and technology analyses. - Strategic Assessment of Your Competencies
Receive a personalized competency analysis to determine where your strengths can be optimally applied. - Targeted Matching with Relevant Growth Areas
Compare your internal potential with the requirements of new markets to create sustainable competitive advantages. - AI-Powered Analyses for Data-Driven Decisions
Leverage modern AI tools to implement your diversification strategy. - Exchange Experiences with Other Companies
Connect with decision-makers from various industries and benefit from proven success strategies.
Project Outline

Training
In the two-day training "Diversification Essentials", you will gain practical methods for identifying and evaluating new business areas based on your existing competencies. You will learn how to quickly identify and validate new markets and develop adaptable business models.
Diversification Lab
In the Diversification Lab, we systematically analyze industry-specific diversification potential through market and technology scouting. You will gain well-founded decision-making frameworks for tapping into new growth areas and validating potential business opportunities to minimize risks.
Bilateral Company Workshop
In the bilateral company workshop, we work with you to carry out an individual analysis of your company's competencies and compare these with the requirements of future markets.
AI Support
With our AI agent VINCENT, we support you in the structured implementation of your diversification strategy. AI-powered analyses help precisely identify market opportunities, accelerate decision-making processes, and efficiently develop digital solutions.
By participating in the consortium project, you will develop a customized diversification strategy, efficiently validate new business ideas, and benefit from the exchange of experiences with other companies. Using proven methodologies, AI-driven analyses, and practical testing, you will ensure that your innovation initiatives are successfully and sustainably implemented.
Dealing with Technological Change
Addressing through Competency-Based Diversification

Achieving Profitability & Growth Objectives
Identifying and evaluating new growth and technology commercialization opportunities across various industries

Competence-Based Diversification
Market- and technology-driven prioritization of application fields for targeted diversification to achieve strategic objectives

Systematic Analysis, Selection & Implementation
Identification of potential application fields, analysis of core competencies, and evaluation based on jointly defined objectives

Join now!
Target group
The consortium project is ideal for mid-sized and large companies looking to strategically secure their growth and expand into new business areas. It is particularly relevant for companies in mechanical engineering, chemicals, automotive, and construction industries, that aim to leverage their core competencies to enter new markets.
"Our industry respects no tradition. It only respects innovation."
~ Satya Nadella, CEO of Microsoft
Participation Conditions Consortium Project
Project Start: July 1, 2025
Project End: November 13, 2025
Costs: € 15,000 per Company
Your Project Team

Anne Loos
Anne Loos is a dedicated business leader in the manufacturing industry, passionately driving growth and innovation. With extensive expertise in advanced AI and digital transformation, coupled with over 14 years of hands-on experience in pioneering technologies, she implements strategies to sustainably strengthen companies' competitiveness. Through successfully diversifying international business, creating new business models, and crafting customer-centric strategies, she has established herself as a trusted partner. Her global impact extends to significant data-driven projects on a global scale.

Anne Loos

Antonela Germek
Antonela Germek brings over 5 years of experience in leading and managing innovation projects across diverse industries. As the Head of Innovation Excellence at the INC Innovation Center, her primary responsibilities include developing, coordinating, and overseeing initiatives centered on methodical innovation management, new business development, and strategic alignment with current and emerging technologies. Supporting companies in identifying and systematically implementing the most suitable innovation approaches is just one aspect of her diverse focus.

Antonela Germek

Marc Schickhaus
Marc Schickhaus is an experienced Innovation Manager with a strong background in business development, venture building, and strategic innovation management. With many years of experience in B2B and B2C environments, he has successfully identified and implemented business opportunities, driving the growth of startups and established companies alike. As Co-Founder and Chief Sales Officer and his various roles at INC Innovation Center, he specializes in transforming innovative ideas into market-ready solutions. His expertise spans from methodical innovation management, business model innovation, strategic market analysis, and the development of startups and ventures.

Marc Schickhaus

Toni Drescher
Toni Drescher is an experienced engineer and entrepreneur who has been involved in the implementation of technology-based innovations for the past 20 years. He gained practical experience in various leading management and consulting positions. He set up and commercialized new companies for several cutting-edge products and services and stands for the successful implementation of innovations. As the owner and CEO of the INC Innovation Center Group, he focuses on implementing and scaling innovations from idea to market launch to secure growth opportunities and competitiveness of large enterprises.
